Jenny Watts loves the work for boo.com from BMP DDB: ’It bursts on
to the screen in a blaze of 70s retro tunes and afros. The idea of
people warming up on the subway is amusing, the geek chic is like an
MTV-style promo. Seeing hapless individuals straining their way around
the city in old-skool sports kit is most entertaining.’ Written and art
directed by Jeremy Craigen and Joanna Wenley, directed by Roman Coppola
at Radical Media.