Now picks up Freesat advertising business

Freesat, the satellite TV service, has appointed Now to handle its ad account.

Freesat: appointed Now
Freesat: appointed Now

The shop won the business after a pitch that involved agencies including the incumbent, VCCP.

Now will develop a campaign to promote Freesat’s offer in a market that has become increasingly competitive due to the launch of YouView and Freeview’s significant marketing spend.

Freesat, a joint venture between ITV and the BBC, spends £2 million on media a year, according to Nielsen.

Last year, it launched the Freetime box, which offers new on-demand programming and archive features.

Paul Gilshan, Freesat’s marketing director, said: "It has been an exciting process, with some great ideas brought to the table. Now’s energy and creativity impressed us."