Picture gallery: The Guide Live winter 2011 part two

The Guide Live concluded at the Science Museum yesterday and Event has an exclusive picture gallery from the afternoon workshops and evening drinks.

Picture gallery: The Guide Live winter 2011 part two
Picture gallery: The Guide Live winter 2011 part two

After lunch from Moving Venue, NFL marketing director Mark Killingley held a lively workshop about bringing an international brand to the UK.

He told delegates that events like October’s fan rally in Trafalgar Square was "about touching people who wouldn't normally go looking for NFL content" and that the screening of Jerry Maguire, also at Trafalgar, was "a big risk".

Click here to see Event’s gallery from the afternoon and evening of The Guide Live.

Nova International commercial director Nicky Homes, Royal Parks Foundation development and event manager Sally Barney and Limelight Sports project manager James Hogben gave an insight into the UK’s biggest mass participation events like the Bupa Great North Run in the afternoon's second workshop.

Kommando Group founder Mark Evans gave the closing plenary session on the controversial topic of guerilla marketing at the 2012 Games.

Questioned by Event editor Jeremy King, he said that the strict legislation that protects sponsor brands from ambush marketing could damage their reputations.

Were you at The Guide Live? What were your highlights from the day and what would you like to see at the next event? To leave a comment register and let us know your thoughts.

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