The event, which took place on 25 June also celebrated Pride Weekend and showcased the specially-designed bottles.
The brand has collaborated with a number of creatives who have each given the bottle their own twist.
The event raised over £6k for LGBT equality charity Stonewall through the bottle collaborations – with Ed Marler’s bottle going for £1,414 and Gareth Pugh’s for £1,024.
Bottles were also designed by Henry Holland, Sibling, Lyall Hakaraia, Sink The Pink, Piers Atkinson, Fred Butler and Princess Julia.
Comment below to let us know what you think.
For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.