In pictures: Adidas' The X training experience in London

Adidas opened the doors to its X-shaped pop-up training space, aptly named The X, within London's Victoria Park last night (18 February).


The branded structure was illuminated purple and blue during the unveiling event, along with the park’s running track, which members of the public will be able to conquer at night for the first time thanks to Pavegen technology.

Adidas has enlisted a series of ambassadors to host fitness events for women in and around the space until 28 February, including runs, yoga sessions and bootcamp-style classes, as well as Q&A sessions, supper clubs and smoothie making workshops.

The X is also complete with a recharge bar and energy room, for those who would simply like to explore the pop-up. 

The activity is designed to promote the Adidas' new PureBoost X running shoe, which is designed specifically for women.

Tickets to the aforementioned events are available online, and they will be staggered throughout the period. 

Find out more about the experience, including the brand's use of Pavegen technology, here.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More