In pictures: Amazon's takeover of Westminster station

Amazon rebranded Westminster tube station to Webminster to publicise its web services and cloud computing business.


The PR stunt, which took place yesterday (12 January), saw Westminster tube signs replaced with a new name, with existing signage being redesigned throughout the previous night to promote the recently-launched Amazon Web Services. 

Several signs within the station, as well as the iconic London underground signs, were changed to Webminster by Stewart Signs with some of these signs appearing in front of a series of Amazon ads. 

Scores of commuters took to Twitter to express their reaction, with many saying they were confused by the name change and almost missed their stop while others said they couldn't really see a connection between the name and the cloud computing services. 

In November, Chevrolet partnered with Amazon to offer customers in India experiential test drives booked through Amazon. In 2015, Amazon Video launched a partnership with airline JetBlue by creating a pop-up cinema in New York's JFK Airport.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now