Audi worked with digital agency SOMO to deliver the experience, which is open until 8 February. The store has been designed to market the new Audi A3 E-tron model.
Shoppers can try out Oculus Rift headsets to virtually test-drive the car and use the Audi Connect app on their own smartphones to control a variety of the demo model’s functions. Animated models of the car and its under bonnet components can be viewed on high-definition screens and iPad lecterns, while the engine, electric motor and battery are displayed in 3D over a plinth.
An app station lets consumers configure their own ideal version of the car and send it to their email address using the Audi Explorer app. The Audi Mileage Tracker app is also available to test out to calculate whether the car is the best option for their journeys.
Customers can book test drives at the station, while six branded charging bays are available to any current electric vehicle drivers in the car park who wish to charge their car free of charge.
Sarah Cox, national communications manager for Audi UK, said: "Westfield customers will be able to explore the benefits of the first plug-in hybrid car produced by Audi with the help of leading-edge technologies. It's an innovative way to interact with an innovative car and one that spearheads another new foray for the Audi philosophy of Vorsprung durch Technik."
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