In pictures: Bell's and Help for Heroes create Armed Forces installation

To honour the work of Armed Forces veterans, Diageo-owned whisky brand Bell's teamed up with the UK military charity to create a sensory exhibition at Display Gallery, London.


The Message In A Bottle exhibition, which raised £1m, was created and organised by agency Grayling, creative studio Jotta and installation artist Sebastian Kite.

The two-day sensorial exhibition, which was open on 26 and 27 June, brought to life the stories of more than 45 former servicemen and women, their families and supporters.

The space was bathed in reflective light from 600 glass surfaces, and a central beacon of light was suspended from a steel structure above a pool of whisky, which was heated to fill the room with malted barley aromas. 

Narration and abstract sounds were used as part of the Message In A Bottle installation to bring the veterans' stories to life.

Lauren Wahlhaus, brand manager at Bell's, said: "Bell's whisky has an established affinity with the military, dating back to the First World War, so we are delighted to have raised £1m for Help For Heroes. 

"It has been a humbling experience meeting the veterans – not just in hearing all their inspirational stories, but also the role that funds from Help for Heroes have played in each of their recoveries."

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