In pictures: BMW Group Future Experience exhibition at London's Roundhouse

The BMW Group Future Experience exhibition opened at the Roundhouse last weekend (18 June) for a nine-day residency, celebrating 100 years of the BMW Group, together with all four of its brands: BMW, BMW Motorrad, Rolls-Royce and MINI.


The immersive and interactive exhibition explores the next 100 years of mobility and includes three innovative 'Vision Vehicles'.

The exhibition ends this Sunday (26 June), with the experience aiming to give visitors an insight into how advances in technology and design will provide exciting solutions for the mobility of tomorrow. Event catering is being provided by The London Kitchen.

The event is taking place at three locations worldwide. Having started in Beijing, and now running in London, it is due to complete its tour in Los Angeles.

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.