In pictures: Brandfuel activates YouTube at Summer in the City

Agency Brandfuel was tasked by online video platform YouTube to create a series of experiences at this year's Summer in the City event.


The event, dubbed the YouTube convention, took place at London’s Alexandra Palace on 9 and 10 August and welcomed more than 8,500 international video creators and fans. It was organised by UK event promoter Kilimanjaro Live.

Brandfuel produced three dedicated areas for YouTube at the event, including an exhibition stand which had three zones. This included a demo area where guests could try out Google Glass, Chromecast and Google+.

A dedicated Q&A area saw a series of video creators talk about the increasing success of YouTube, while a studio zone saw the brand partner with Sony and Red magazine giving visitors the opportunity to create their own film, which they could watch back on monitors.

Brandfuel also created a YouTube VIP lounge for creators, which featured Shoreditch-inspired styling, including chipboard walls, stencilled graphics, retro-style lamps and old telephones. Caterer Purple Grape provided streetfood within the area for guests to enjoy.

Bea Archer, project co-ordinator at Brandfuel, told Event the scale of the agency’s work on this year’s event was much larger than that at 2013 Summer in the City. "We worked with YouTube on last year’s event and it was only one stand, but Summer in the City has grown vastly in the last two years and so the client wanted to increase its presence and I am sure it will be bigger in 2015."

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