In pictures: Brands at Camp Bestival 2017

Volvo Cars' Fika-themed space, Rowntree's sweet treats tour and Waitrose's festival kitchen were among brand activations featured at this year's Camp Bestival.

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The family-friendly festival, which took place from the 27-30 July at Lulworth Castle in Dorset, saw Volvo Cars create a Swedish Fika-themed café environment, with guests offered free coffee and juice alongside sweet treats such as cinnamon buns. Those visiting could also dress up and test their singing skills with an impromptu karaoke session in a car, inspired by Carpool Karaoke, which they could share in gif format across social media. Volvo Cars' latest models were also on display. The activation was staged together with agency TRO.

Sweets brand Rowntree's gave visitors the chance to sample some of its new 30% less sugar products via an interactive, colourful tour while Lego Friends brough its Friendship Party to the festival, with the chance to create Lego builds, dance at a silent disco and take snaps in a photo studio. 

Visit California, meanwhile, hosted a chill-out space with bar, offering kid-themed yoga sessions, woodland retreat activities and pony trekking experiences. Waitrose cooked up breakfast, lunch and dinner dishes in its 'Festival Kitchen', while Dorset Cereals offered festival-goers the chance to try a range of its cereals with different toppings, and receive money-off vouchers. 

Music festival Bestival announced last year that it will no longer hold the annual event on the Isle of Wight, but will relocate to site where Camp Bestival is held. 

More: Seven brands on experiential: Volvo

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