In pictures: Cadbury fuses fashion with chocolate in pop-up Joy Boutique

PR agency Golin Harris celebrated the nation's love of shoes this weekend by creating a pop-up fashion boutique for confectionery brand Cadbury.


The Cadbury Joy Boutique, located on Endell Street in London’s Covent Garden, was launched by former Hearsay band member Myleene Klass on Thursday (29 May).

The pop-up welcomed more than 1,000 visitors across the two-day period, who turned out to see a selection of footwear crafted from Cadbury’s chocolate.

Food artist Prudence Staite dedicated 860 hours hand-sculpting each chocolate shoe for this one-off display, which included high heels, trainers and flip flops.

The Cadbury Joy Boutique has been created to draw attention to the brand’s latest on-pack promotion where thirty lucky people have the chance to win their ultimate joy crafted in real Cadbury chocolate. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.