In pictures: Cadbury unveils 'enchanted maze'

Cadbury staged an easter egg hunt in a giant maze at the London Eye this weekend, as part of its Easter egg campaign.


The activation took place on Saturday (18 March), where visitors were greeted by the Cadbury Easter bunny, who invited them to join in a fun and joyful Easter Egg Hunt. Complete with unexpected twists and turns, the enchanted two-metre tall maze was open to all from 11am until 4pm, and challenged visitors to navigate their way through the maze as they hunted down hidden eggs.

Each child that took part with their family were also given an Easter basket to fill with Cadbury Easter chocolates as they made their way around the pop-up.

Participants were also encouraged to visit fun-filled activity stations where children were able to enjoy further Easter delights including decorating Easter eggs and making bunny masks.

As part of its latest Creme Egg campaign, Cadbury also teamed up with Sainsbury's to launch a Creme Egg Spotters Hide TourCadbury Dairy Milk, meanwhile, has highlighted its Flavours range with a one-to-one mixing masterclass.

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