In pictures: Cancer Research UK's virtual reality garden

Cancer Research UK unveiled its virtual reality garden at Hampton Court Palace Flower Show this week (5 July).

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The Life Garden thanks and celebrates more than 100,000 people who have left a gift in their will to the charity. Alongside a physical space created by designer Antonia Young, which uses echinacea, alliums, geraniums and hemerocallis as core flowers, sits a virtual reality tribute garden, a first at the flower show.

Visitors are invited to walk into the physical space and will then put on an Oculus Rift headset to be transported to the virtual garden. Designed to be a peaceful and reflective space, this garden will feature more than 100,000 flowers – one for each person who has remembered the charity in their will.

Television presenter Gloria Hunniford was one of the first to experience the garden. She said: "It’s an honour to be supporting The Life Garden and seeing the huge impact legacy gifts have on Cancer Research UK’s vital work. The garden is a wonderful tribute to all those generous people who have helped fund so much research."

Caroline Kent, director of legacies at Cancer Research UK, said: "A third of Cancer Research UK’s work is funded by gifts in wills and we are grateful to every person who remembers us in this way. We hope our Life Garden shows our thanks to these supporters and demonstrates the impact of their generosity on our work. Without legacy gifts we simply could not continue the pace of our research to bring forward the day when all cancers are cured."

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

 

 

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