In pictures: Coca-Cola surprises teens with all-star rugby session

Drinks brand Coca-Cola kicked off its sponsorship of the Rugby World Cup 2015 yesterday (17 December) by surprising teenagers in London with a training session hosted by rugby pro Brian O'Driscoll.


The event took place at the The Petchey Academy in Hackney. Coca-Cola gave players from the local amateur club, the Hackney Bulls, and rugby fans across east London the chance to learn new skills from the ex-British and Irish Lions captain Brian O’Driscoll.

Paul Dwan, general manager of the Coca-Cola Rugby World Cup 2015 team, said: "Rugby World Cup 2015 looks set to be the biggest ever and we’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate.

"The game enjoys fantastic support, we saw the tonight with the great turn out from the Hackney Bulls and The Petchey Academy, but we hope that through our sponsorship we can bring rugby to an even wider audience next year."

Coca-Cola has confirmed it will host a number of other events and competitions in the run up to the tournament, which begins on 18 September. Next year will mark the 20th year the drinks brand has featured in the sporting competition.

Bernard Lapasset, Rugby World Cup Limited chairman, said: "We are delighted to be extending our long and successful partnership with Coca-Cola as official soft drink. With rugby experiencing unprecedented growth around the world and Rugby World Cup playing a pivotal role in inspiring future fans and players, we are delighted to be working with a brand that shares our passion for the sport and its character-building values."

More: In pictures: Coca-Cola Christmas truck tour

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