In pictures: Colin Montgomerie's team triumphs at Johnnie Walker Ryder Cup activation

Former golfer Colin Montgomerie led a team of European golf journalists to mini golf victory over their US counterparts, at a media event showcasing whisky brand Johnnie Walker's Ryder Cup golfing experience.


The event took place yesterday (24 September). Playing with three journalists, the former Ryder Cup captain’s team defeated its USA media opponents in a two-shot victory at the Johnnie Walker-branded mini course, produced and developed by agency Love.

Montgomerie said: "I was impressed with the efforts of both teams. I thought the Americans put up a great fight but some clinical putting saw us home on what were very tricky conditions.

"Will today’s result be an omen for who will win this weekend? Only time will tell."

The Johnnie Walker experience is located near the PGA Centenary Course in Gleneagles, Scotland, where the Ryder Cup is due to tee off tomorrow (26 September). Consisting of three Par 2 and one Par 5 holes, the indoor activation has been designed to let media, players and pre-registered guests sample the official drink of the tournament while practising their putting skills.

Players receive score-cards before discovering interesting facts about the brand as they make their way around the course. A bar at the end of the activation rewards players with a ‘free drop’ of whisky.

Guy Escolme, global brand director of Johnnie Walker, said: "The Ryder Cup is one of the greatest occasions in the sporting calendar with a global television audience of over 500 million, but we won’t know until Sunday evening if what happened here has any bearing on the final result.

"Paul The Octopus did pretty well in predicting results at the 2010 World Cup and who is to say events at the Johnnie Walker Mini Golf Course won’t anticipate Sunday’s result? We’re excited to find out."

Comment below to let us know what you think.

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