Gekko planned a variety of guerrilla marketing activities throughout the city at such locations as Manchester’s Picadilly station, Picadilly Gardens, St Anne’s Square, Market Street and Victoria Station. A branded mobile trike, driven by the The Economist’s ambassadors, formed part of the activity.
The team distributed coffee and tea to commuters in the morning and at lunchtime on Friday, taking the opportunity to speak to them about the publication. Saturday’s stint focused on engaging members of the general public in the city centre.
The marketing team captured data from its audience using tablets on-site. The devices were also used to sign up subscribers on the spot.
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