In pictures: Evian unveils activations at Wimbledon

Wimbledon sponsors Evian revealed its live brand activity for the tennis tournament on 23 June, open to spectators and VIP guests.

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The activations include a specially installed Evian café as well as an Evian suite, which has hosted Rizzle Kicks, Maria Sharapova and Jonathan Ross for the Danone company’s digital campaign. Both areas have been created and managed by event agency MEC Access.

The suite has been decorated in Evian’s trademark baby pink branding, with nods to the world of tennis. It features a vintage tennis racket motif, ping-pong table and cake pops in the shape of tennis balls, which have been provided by caterer FMC.

The water brand’s ‘Baby and Me’ campaign is also highlighted, with a giant grass baby chair and baby bottles of Evian. An ‘off-court’ microsite has been created to give viewers at home the latest gossip and interviews from the suite.

A sampling campaign is also underway at Wimbledon’s nearest London Underground station, Southfields.

Mark Knight, Strategy Director at MEC Access, said: "Each year, the partnership goes from strength to strength and we continue to push the boundaries. This year’s campaign centers around the creation of playful branded content featuring evian ambassador Maria Sharapova and Rizzle Kicks which perfectly aligns with their live young proposition.

"The #LetsPlay themed campaign will be activated across a variety of channels. We’re sure this will be our best year yet for Evian."

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