In pictures: The Full Effect create miniature Glastonbury for Adobe party

Event and production company The Full Effect created a summer festival inside the ICC Excel London for the Adobe Summit EMEA party on 14 and 15 May.

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The Full Effect took the key message of the conference, reinvention, and designed and created a summer festival theme dubbed Summitfest.

Glastonbury hills were built inside the venue and large-scale lights were turned into giant sunflowers.

The night culminated in a performance from Brit award-winners Rudimental. The choice of music, organised by The Full Effect, linked in with one of the keynote speakers at the conference - Kurt Yaeger, a former professional BMX rider turned actor, who appeared on the band’s Waiting All Night video.

The event was the highlight of a two-day networking conference for digital marketing professionals.

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