In pictures: The Full Effect create miniature Glastonbury for Adobe party

Event and production company The Full Effect created a summer festival inside the ICC Excel London for the Adobe Summit EMEA party on 14 and 15 May.


The Full Effect took the key message of the conference, reinvention, and designed and created a summer festival theme dubbed Summitfest.

Glastonbury hills were built inside the venue and large-scale lights were turned into giant sunflowers.

The night culminated in a performance from Brit award-winners Rudimental. The choice of music, organised by The Full Effect, linked in with one of the keynote speakers at the conference - Kurt Yaeger, a former professional BMX rider turned actor, who appeared on the band’s Waiting All Night video.

The event was the highlight of a two-day networking conference for digital marketing professionals.

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