In pictures: Future Finance blocks path of students in coin stunt

Future Finance enlisted agency House of Experience to obstruct the pathways of popular student haunts across London with a giant, gold-coloured coin yesterday (16 March).


Two removal men dressed in navy blue outfits were tasked with transporting the 1.8-metre high, three-dimension £1 coin around locations frequented by students, requiring them to alter their route.

These included London University, Oxford Circus and other high street shops, restaurants and libraries.

Brand ambassadors were also on hand throughout the day to distribute bags of chocolate coins, piggy banks and leaflets. They also spoke to students, or those considering study, about Future Finance’s social competition, where those who take part in a ‘celebrity money twin’ quiz via the company's website could win £1,000.

The stunt sought to highlight research conducted by Future Finance and Censuswide in 2015, that revealed over a quarter of students agree that the cost of living and tuition causes them to worry that they will not be able to afford to finish their studies – and current funding gaps are believed to be the cause. 

The student lender wanted to highlight that this should not be the case, and that money should not get in the way of education. 

House of Experience is developing a reputation for its stunts - the agency landed a giant toilet at One New Change in London on Blue Monday.

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