In pictures: Game of Thrones' whitewalker roams London

HBO Entertainment collaborated with Premier to send a whitewalker from its TV series, Game of Thrones, out to explore the streets of London.

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

  • (Joe Pepler/Rex Features)

    (Joe Pepler/Rex Features)

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The ghostly character was sent into the capital today (16 June) to celebrate the release of Game of Thrones’ fifth season on Digital HD, following last night’s finale.

He stopped off at key locations, including Tottenham Court Road, the Tower of London and Tower Bridge. In a nod to his freezing cold habitat, the whitewalker also paid a visit to the Ice Bar on Heddon Street.

The stunt follows last week’s brand activation at Belfast Zoo, which announced the arrival of an animatronic dragon on 9 June.

More Game of Thrones: In pictures - HBO unveils Game of Thrones ice throne

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In pictures: HBO's Game of Thrones pop-up restaurant

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