In pictures: Glenmorangie's Unseen Bar

Whisky brand Glenmorangie opened its first experiential London pop-up on Friday (13 March) in collaboration with Polar Black Events.


The Glenmorangie Unseen experience will be open until 21 March at Bateman Street in Soho. 

The interior and exterior décor of the pop-up has been designed around Glenmorangie’s tangerine and gold branding. On arrival, guests are welcomed into the main bar area where expert mixologists serve up bespoke ‘Unseen’ cocktails, as well as drams of the single malt whisky.

Those looking to immerse themselves further in the brand can enter the Glenmorangie Vault, an exclusive room hidden at the back of the pop-up. Here, guests will can discover more about Glenmorangie’s unique experiences and rarest whiskies through food and drink pairings with an expert.

The Glenmorangie 1970’s collection, one of ten in the world, is also available to purchase at the pop-up for £25,000.

Leanne Banks, marketing director at Glenmorangie UK, said: "The Glenmorangie Unseen Bar is the perfect opportunity for the public to come and enjoy Glenmorangie and find out more about the unseen lengths Scotland’s favourite single malt takes to create its unnecessarily well made whiskies."

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