In pictures: Glenmorangie's Unseen Bar

Whisky brand Glenmorangie opened its first experiential London pop-up on Friday (13 March) in collaboration with Polar Black Events.

of

The Glenmorangie Unseen experience will be open until 21 March at Bateman Street in Soho. 

The interior and exterior décor of the pop-up has been designed around Glenmorangie’s tangerine and gold branding. On arrival, guests are welcomed into the main bar area where expert mixologists serve up bespoke ‘Unseen’ cocktails, as well as drams of the single malt whisky.

Those looking to immerse themselves further in the brand can enter the Glenmorangie Vault, an exclusive room hidden at the back of the pop-up. Here, guests will can discover more about Glenmorangie’s unique experiences and rarest whiskies through food and drink pairings with an expert.

The Glenmorangie 1970’s collection, one of ten in the world, is also available to purchase at the pop-up for £25,000.

Leanne Banks, marketing director at Glenmorangie UK, said: "The Glenmorangie Unseen Bar is the perfect opportunity for the public to come and enjoy Glenmorangie and find out more about the unseen lengths Scotland’s favourite single malt takes to create its unnecessarily well made whiskies."

More whisky activations: In pictures - David Beckham's Haig Club pop-up

In pictures: Walking The Nile with Chivas Whisky

Global: Ballantine's launches whisky pop-up experience

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More