The Beach Bar venue of the installation will host a number of events such as Cookie Delights – a culinary experience from YouTube star Cupcake Jemma – and Sensational Punches with Rich Hunt, a cocktail masterclass from Jamie Oliver's DrinksTube.
Google Beach also features a live YouTube stage for music performances, a volleyball court, a Google Cardboard activation and an experiential version of its interactive Abbey Road experience, complete with a makeshift version of the album's crossing.
Facebook has also based its main experience on the beach, providing delegates with a space to relax amid the bustle of Cannes. Its sister brand, Instagram, has created a white art gallery space entirely featuring photos taken using the app.
Check out more brand activations from Microsoft, Eurosport and LinkedIn at Cannes, as well as our guide to the best talks at the festival.
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