In pictures: GPJ creates MWC Innovation City for GSMA

Agency George P Johnson was selected by Mobile World Congress (MWC) organiser GSMA to create its Innovation City activation for the four-day conference.


The experience, which is available to try until the end of the event (5 March), has been themed around mobile connectivity. It is also acting as a hub for different brands such as Vodafone, Oral B and AT&T to demonstrate their connected products.

Other highlights include a virtual reality experience that utilises Oculus Rift technology to allow guests to view a mobile network from the inside, and a connected sports display.

The latter showcases technology from innovative sports brands. Xensr, along with Red Bull BMX stunt riders Sergio Layos and Courage Adams, are demonstrating its 3D spatial-mapping technology, biometric wearables and connected point of-view camera integration through a live performance, while tennis brand Babolat is exhibiting its connected racquet. 

Guests are being given the chance to have a go at hitting a ball while synchronising their data through their smartphones.

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