In pictures: Guitar Hero Live at Bestival

Guitar Hero Live invited festival-goers to become rock stars at its Bestival experience last weekend (10-13 September).


The activation comes in advance of the launch of the new Guitar Hero Live game in October, offering wannabe stars the chance to test out the new game in The Amp installation.

The game brand partnered with agency Sense to develop the two-storey structure. The downstairs studio provided festival-goers with the opportunity to play the game, while talent spotters selecting lucky individuals to go upstairs for a VIP experience.

Nick Swift, senior account director at Sense told Event: "Guitar Hero Live rocked out at Bestival’s Summer of Love, with over 8,000 festival-goers experiencing exclusive game play in the giant amp. 

"Prospective Guitar Hero talent was cherry-picked out of the waiting queues and taken upstairs to the VIP room, complete with devoted fans grabbing selfies, music journos looking for their latest scoop and of course, their own personal rider."

More: In pictures: Rimmel, Elle and Guitar Hero Live at Bestival

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now