In pictures: H&M installation at Field Day festival

High street retailer H&M created an installation combining art, music and a 3D photographic experience at this year's Field Day festival.

of

The festival was held in London over the weekend (11-12 June). H&M worked with photo experience agency The Flash Pack to create the experience, called The Electric Jungle, which ran across both days. 

With the emphasis on interaction, striking art features and light installations, the activation was aimed at encouraging exploration and sharable content, not only generated from The Flash Pack’s 3D camera rig, but from other parts of the experience.

Street artist and beatboxer Harry Yeff AKA Reeps One was commissioned to create the interior’s graphic pattern and curate the soundtrack for the experience.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More