The activation, which is located at the event in London’s Hyde Park, lifts festival-goers 100 feet in the air for 15 minutes, giving them the best views of the site, as well as the London skyline.
The experience has been branded as #betterview, and encourages guests to share a photo of their ride on social media using the hashtag. A photo of their time in the air is send to customers automatically through Quick Response Code technology.
The activation has been designed as part of the credit card company’s perks for its customers at the festival, which include priority tickets and discounts. Heart Productions has also created the hospitality grandstand for Barclaycard customers, designing the hospitality packages alongside caterer Sodexo Prestige. It is the fifth year the company has worked on the festival project.
Marc Smith, chief executive of Heart Productions, said: "It is a great privilege to work with Barclaycard on another exciting year in Hyde Park."
The activation opened on 3 July and will run until the festival closes this Sunday (13 July). Non-Barclaycard customerscan enter a competition to win a place on the platform onsite at the festival