In pictures: Hovis's sampling activation at Intu Lakeside

Bread brand Hovis ran a three-day sampling activation at shopping centre Intu Lakeside, to mark its ongoing partnership with DreamWorks Animation's latest feature film, Trolls.

Hovis's sampling activation at Intu Lakeside
Hovis's sampling activation at Intu Lakeside

The activation, which took place from 22-23 October, distributed loaves of Hovis Best of Both alongside coupons and sandwiches, with a choice of cheese, jam and ham.

There was also Trolls-themed activities for families, including Trolls activity tables with activity sheets for the kids to do and a Trolls cut out photo moment.

Hovis also ran a competition with a private screening of Trolls for up to 100 people as the prize.

AB InBev, the brewing company with a portfolio of brands including Stella Artois, Budweiser and Corona, opened a beer-inspired bakery in east London last year.

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