In pictures: Itch partners with Google for Brand Re:imagined event

Experiential agency Itch partnered with Google to deliver the event Brand Re:Imagined, which took place at Central Saint Martins, London on 29 April.

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Itch worked alongside the Google event and marketing team to create an immersive afternoon of presentations and discussions on brand innovation and creativity.

Speakers included Turner Prize-winning artist Grayson Perry, Google UK & Ireland managing director Eileen Naughton and Tracy De Groose, UK chief executive of Dentsu Aegis.

Brand Re:Imagined was an event for marketing leaders that focused on topics surrounding the changing marketing landscape, brand innovation and consumer behaviour analysis. Itch aimed to create a multi-layered, simple yet versatile set that featured bespoke content and projection.

London-based Itch has worked with Google as a brand experience partner since 2012. Its other clients include Virgin Media, Mazda, Cineworld and UEFA.

More: Google confirmed for ISES Accelerate forum

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