In pictures: Kraken Rum's festive noir pop-up shop

The Kraken Black Spiced Rum opened its Christmas pop-up shop with a difference on Wednesday (9 December).


Selling real black Christmas trees, and other black decorations such as mistletoe, wreaths and holly, the Think Ink Pines shop, located on Hackney Road in east London, will stay open until Sunday (13 December).

The site also features a Kraken Black Spiced Rum Bar, which will be selling five Christmas cocktails: Squid Bite, Black Espresso, The Old Kraken, Perfect Storm and Kraken ‘S’pore’.

More: Five of the best Christmas light activations

The best Christmas brand experiences from the past five years

Kraken Rum to open black Christmas tree pop-up shop

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