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Lavazza's activation was inspired by the brand's Italian heritage
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Renault's activation
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A climbing wall in Renault's formed part of Renault's activation
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Neff activation
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Method's bubble handwash station
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Magic Organic Apothecary
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Renault created a family zone where visitors could get to know the car brand's new vehicles and charge their phones' battery at the Renault ZOE 100% electric charging tower, while children could enjoy a 24-foot climbing wall.
Household cleaning brand Method brought its #themethodway movement to the event, creating a colourful bubble handwash station that also emitted bubble clouds across the sky.
Amplify delivered the activation and stated that 3,811 hand washes were provided to festival-goers while nearly 5,000 vouchers were distributed.
The agency also worked with Lavazza to create a coffee shop experience and distributed more than 9,400 samples of Prontissimo. The space was themed around the Italian heritage of the brand and was also present at this year's Wilderness Festival.
Appliance brand Neff was the festival's presenting partner and created The Neff Big Kitchen, which provided a stage for the nation’s top chefs to demonstrate their cookery skills, including Tom Kerridge, Raymond Blanc and Nathan Outlaw.
The My Little Pony Equestria Tour Bus pitched up at the festival's family area, Little Dudes' Den, and Hasbro also brought Optimus Prime along to activate its interactive Transformers experience.
JCB, Sipsmith and Oasis were also in attendance, with the fashion brand creating Bessie the Bus with a retro fridge full of knitwear and a kitchen packed with accessories. Pernod Ricard staged its multi-sensory virtual reality Red Shed Brancott Estate experience at the event, too.
Meanwhile, in the Lifestyle Village, Joules hosted a brand activation, alongside small boutique producers, such as beauty product brand Magic Organic Apothecary, and book retailer Waterstones.
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