In pictures: Lavazza's free coffee drop during Fashion Week

Lavazza teamed up with Vespa and agency Amplify to provide fashionistas with free coffee during the final two days of London Fashion Week (LFW), which concluded yesterday (22 September).


The three-strong fleet of brightly coloured scooters, which showcased both the Lavazza and LFW branding, serviced caffeine lovers within a one-mile radius of Soho’s Golden Square.

In order to receive a visit from one of the Vespas, people could simply tweet or Instagram @LavazzaUK along with the hashtag #LFWLAVAZZA with their order. A representative would then contact winners to confirm their beverage requests. 

The beverages were served in bespoke Lavazza coffee cups designed by London-based womenswear label Marques Almeida especially for LFW. 

Lavazza was the official coffee of LFW, and it could be sampled across 13 locations throughout the five-day event. 

More Fashion Week news:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter 


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More