In pictures: Lego brings to life Amusement Park building sets

Lego's summer-long Lego Friends Amusement Park Tour culminated at Bluewater Shopping Centre in Kent over the Bank Holiday weekend (26-29 August).


The event brought to life the brand's girls range of amusement park building blocks, recreating the fictional world of Heartlake City.

The experience included a roller coaster, hot dog van, bumper cars, a space ride and an arcade for children to enjoy. Visitors could build their own creations in the bumper car brick pits, play the slam dunk game, meet Nate the 'Hot Dog Guy' and capture all the action at the photo stand before receiving their free goodie bag.

The tour kicked-off at Legoland Windsor Resort in June, visiting Smyths toy stores in Leeds, Speke, Wallsend, Hull and Slough, before arriving at Bluewater. It previously visited Bluewater in 2015.

Sharon Smith, Bluewater’s commercial partnerships manager, said: "Following the success of the Lego Friends tour last year at Bluewater we were thrilled to welcome them back over the bank holiday weekend. The interactive event is always a great hit with families and it is important for us to offer something unique and exciting for our guests to ensure each visit is a completely one off experience."

Lego teamed up with The Toy Store to install a giant Hulk Buster Smash model from the Avengers movie franchise within its Oxford Street outlet in March.

In May, Smyths Toys hosted a pop-up Lego Imagination Factory roadshow at selected stores across the UK, giving visitors the chance to build their own creations out of Lego bricks.

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