Renowned DJ Norman Jay performed a set between 7.30-9am, meanwhile Dan O’Connell entertained the crowds between 7-7.30am and then again from 9am through to 10.30am, when the event came to an end.
In between dancing up a storm, attendees could queue up for a breakfast treat by local burger bar Burger Bear, who created three Lipton Ice Tea-themed dishes for attendees free of charge.
The Breakfast Bear burger was comprised of grilled pork, smoked bacon, egg, American cheese and Lipton Ice Tea infused bacon jam, meanwhile the Blackout Bacon Roll included smoked baocn, egg and Lipton Ice Tea barbeque sauce.
Cheese lovers could opt for the Tom’s Grilled Toast option, which was made using three different types of cheese, truffle oil and grilled sourdough French toast.
The activation also included one of agency ID’s pop-up ‘parklets’, which feature a branded chill-out zone, a bar that serves Lipton Ice Tea and seating areas including swings and tables complete with branded umbrellas.
Lipton Ice Tea devised the Daybreaker summer event series in a bid to reposition the brand in the eyes of its target market as a drink to be enjoyed at home, as well as on holiday.
The concept launched with a live early morning performance at London’s Sky Garden, and other events have included a 100-metre slip and slide behind King’s Cross Station.
Adam & Eve DDB devised the series with Lipton Ice Tea, meanwhile Publicasity handled the PR.
Event recorded snippets of the event live via Periscope. Head to the smartphone app and search for @Eventmagazine to view all of the action.