The event, which took place at the flagship Missguided store in Westfield Stratford shopping centre, aimed to kick off a collaboration between the two brands. Guests were offered personal styling tips, make-overs and 'Zero to Pay' opportunities, and could enjoy music from Missguided's resident DJ, Snoochie Shy.
UK-based creative group, Confetti Crowd, provided styling sessions, illustrating how individual style can empower and make a statement. Bloggers Carms London and Lissy Roddy were onsite to help guests 'find their flow'.
The collaboration will now continue for a nationwide campaign targeting city centres, train stations and shopping centres. Agencies TRO and The Big Kick were responsible for delivering the creative and experiential elements of the event.
Last October, Lucozade launched the first ever 'Get Fit' bus shelter in an effort to get the nation moving.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.