The Saturdays singer Mollie King partnered with the brand to curate the Magnum Pink and Black emporium – an immersive experience that celebrated ‘playful pink’ with a floral summer garden and ‘sophisticated black’ with an art-deco inspired jazz club.
King put in an appearance at the event, mingling with visitors at the VIP area and guiding guests through her experiential creation.
The event also featured a fashion catwalk show, dance performances, a DJ set and the Magnum Dipping bar, where visitors could create their own bespoke ice cream treat.
To round off the day, the brand lit the Coca-Cola London Eye pink. Magnum hosted an on online vote between pink and black, encouraging fans of the brand to vote for their preferred light show either through a microsite or via Twitter.
Magnum’s Pink and Black party was devised by agencies Hot Pickle, N2O, Mindshare, TMW and Golin PR.
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