In pictures: Magnum launches Pink and Black with Regent Street party

Unilever brand Magnum transformed Regent Street into a traffic-free party zone on Sunday (31 May) to celebrate the launch of its new raspberry and espresso varieties.

  • ,,,


  • ,,,



The Saturdays singer Mollie King partnered with the brand to curate the Magnum Pink and Black emporium – an immersive experience that celebrated ‘playful pink’ with a floral summer garden and ‘sophisticated black’ with an art-deco inspired jazz club.

King put in an appearance at the event, mingling with visitors at the VIP area and guiding guests through her experiential creation. 

The event also featured a fashion catwalk show, dance performances, a DJ set and the Magnum Dipping bar, where visitors could create their own bespoke ice cream treat.

To round off the day, the brand lit the Coca-Cola London Eye pink. Magnum hosted an on online vote between pink and black, encouraging fans of the brand to vote for their preferred light show either through a microsite or via Twitter.

Magnum’s Pink and Black party was devised by agencies Hot Pickle, N2O, Mindshare, TMW and Golin PR. 

More: Eventographic: Make My Magnum at Selfridges

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now