In pictures: Magnum opens doors to its Pleasure Store

Magnum opened its Pleasure Store last night with a VIP event, with guests able to customise their ice creams with a variety of toppings.

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The event was held last night (1 June) at the Pleasure Store's venue on South Molton Street in the West End. The Unilever brand's pop-up concept has returned to London for the third year in a row. 
 
Guests at the exclusive bash became the first to experience freshly dipped Magnum ice creams, with two delicious layers of chocolate and an indulgent layer of sauce.

During the evening, guests, including celebrities Ella Eyre, Donna Air and Winner Harlow, were invited to enjoy their own delicious creation.

Harlow personalised her Magnum by dipping it in a layer of milk chocolate, before topping it with marbled chocolate curls, almond flakes and honeycomb, while Eyre opted for a combination of meringue, pistachio and rose petals, for example. 

Throughout the summer visitors to the store will be able to design their very own Magnum ice cream, dipped in a choice of chocolate and choose from a selection of toppings from black lava sea salt to rose petals. Each individual creation will be finished with a drizzle of chocolate and the finishing touch – a classic M coin decoration.
 
The Magnum Pleasure Store will be open daily until 13th September.

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