In pictures: McVitie's hits the road in branded ice cream van

United Biscuits brand McVities is celebrating the launch of its limited edition range of ice creams by distributing samples to Londoners in a branded van.

of

The McVitie’s Sweeet [sic] ice cream van took to the streets yesterday (4 August) and is wrapping up its experiential campaign later today (5 August).

The brand is offering members of the public ice cream flavours such as Earl Grey Rich Tea, Salted Caramel and Chocolate Hobnob and Jaffa, derived from the tangy Jaffa Cake. Twitter users can request a visit from the vehicle by tweeting @McVitiies using the hashtag #sweeet.

The van is also touring London landmarks, while the brand is hosting a permanent sampling station at Soho Square.

Kerry Owens, United Biscuits’ acting marketing director for Sweet Biscuits, said: "We’re always looking for more versatile ways to bring our Sweeet range of biscuits to people in new and exciting ways, and while we can’t guarantee you a sizzling hot summer, we can promise [the public will] love our range of delicious, biscuit-infused ice creams."

Agency 3 Monkeys is working with McVitie’s on the campaign.

More: McVitie's to open cuddle café

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now