The artwork was created by artists Joe Hill and Max Lowry and featured Rio de Janeiro’s iconic cityscapes, ahead of the start of international football tournament on 12 June.
Coca-Cola set up the stunt to mark the launch of its Win A Ball promotion, which will see up to one million Coca-Cola footballs up for grabs this summer to inspire people to be active.
The promotion will help to raise funds for Coca-Cola’s charity partner StreetGames, an organisation which brings sport to young people living in some of the UK’s disadvantaged communities. Each entry into the promotion will see a ten-pence donation made to StreetGames.
Jon Woods, general manager for Coca-Cola Great Britain, said: "We believe people are healthier and happier if they move more and we know that global sporting events like the Fifa World Cup have the power to inspire millions of people around the world. This year we’re using our role as a Fifa World Cup partner to inspire families to come together, be active and get moving with a ball."
Owen added: "I’m really looking forward to getting together with the family this summer and cheering on England. The Fifa World Cup is more than just a football tournament – it’s about friends and family coming together, and hopefully inspiring a new generation to get out and play."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @samedwardsevent