In pictures: Mission creates star-studded product launch for Puma

Communications agency Mission hosted a party to launch Puma's new collection, Puma x McQ, at Factory 7 in Shoreditch, London, on Wednesday (16 July).

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The east-end London venue was transformed into a branded space for the sports brand. New designers of sportswear and trainers were showcased in Perspex boxes, and exposed brickwork was wallpapered in fashion shots from the collection.

DJ Horse Meat Disco provided the music, while Cheese Truck LDN provided a variety of cheese-themed mini-bites. Slow-roast beef short rib and cochinita pork pibil were also on the menu from street food caterer Breddos.

Craft beer from Pistonhead brewery was the drink of choice, however Ciroc created three cocktails for those with a sweet tooth.

Celebrities including singers Ella Eyre, Dionne Bromfield and Aluna George were on the guestlist, taking to the videobooth after a turn on the dancefloor.

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