In pictures: Molton Brown brings 'magic mirror' experience to London

Cosmetic brand Molton Brown has installed a 'Magic Mirror of Exploration' at its flagship store in London's Regent Street.


The mirror uses augmented reality to take customers on an interactive journey around the world to discover the exotic ingredients used in Molton Brown’s products.

It works by identifying products selected by consumers when they stand in front of it, which then activates an animation, transporting them to one of four exotic locations: the mountains of Sichuan; the sunny skies of Seville; the blue lagoons of Tahiti; or the evergreen canopies of Assam.

Evocative sounds and illustrations add to the experience, which ends with a souvenir film clip for customers to share on Facebook and a free 30ml sample.

The installation was conceived and designed by Frontroom London and built and installed by interactive solutions agency Engage Works. It first launched in Molton Brown’s Glasgow boutique last year and will remain at Regent Street throughout 2016 before going on to tour to other Molton Brown UK stores next year.

Lau Glendinning, managing partner of Frontroom, said: "The key was to ensure the technology delivered an intensely satisfying user experience. We wanted customers to feel the Molton Brown brand on an emotional level by encouraging a sense of wonder and discovery."

Steve Blyth, founder and group CEO at Engage Works added: "We are thrilled to be collaborating to create the Magic Mirror of Exploration. We create interconnected experiences for our client’s customers every day, working within a busy retail environment, and using social media platforms to share the brand story has been so exciting for us."

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