In pictures: Nintendo enlists BD Network for Lollibop activation

Electronics brand Nintendo brought a number of its well-known computer game characters to life last weekend (15-17 August) at family-friendly festival Lollibop at Hatfield House, Hertfordshire.


The activation formed part of the wider Nintendo 3DS & 2DS Made for Play tour, which launched last month at the Sunderland Air Show (25-27 July). It has already visited Carfest North in Cheshire (1-3 August) and the Bristol Balloon Fiesta (7-10 August), and will also be landing at Bournemouth Air Festival on 28-31 August.

Nintendo’s latest activation, created by agency BD Network, allows participants to trial some of the brand’s 3DS console games, as well as take part in a number of Nintendo-themed activities such as climbing evil tortoise Bowser’s castle and meeting Mario, Luigi and Pikachu.

A dedicated Mario section gave kids the opportunity to play the new Super Mario Bros 2 game in a Mario's den area, race for first place on Mario Kart 7 or see if they could jump as high as Mario in a real-life activity behind the Den. Nintendo’s famous brothers, Mario and Luigi, were also on hand for photo opportunities.

A Pokémon area featured a Poké ball pit filled with buried surprises, TV screens where fans could watch episodes from their favourite Pokémon TV series, learn about the latest computer games - Pokémon Omega Ruby and Pokémon Alpha Sapphire – which are launching for Nintendo 3DS and 2DS on 28 November and get their hands on existing products Pokémon X and Pokémon Y in a dedicated area inspired by the design of the brand’s red and white Poké ball.

Art lessons were being held at the activation, inspired by the latest Pokémon game release, Pokémon Art Academy, with some of the best pictures printed and displayed in a special gallery.

Visitors were also able to collect a free sun visor and Pokémon TCG: XY special sample trading card game pack, and meet one of the brand’s characters, Pikachu, and pose for photographs. A treasure hunt was also organised leading the visitors across the whole stand in search of the hidden Nintendo and Pokémon characters, giving those the chance to find them to win prizes.

Nintendo created a dedicated ‘Parent’s Island’ for mums and dads who wanted to learn more about Nintendo 3DS and 2DS games consoles, as well as the brand’s range of family-friendly games.

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