The campaign is designed to reach 20-40-year-old women who want to integrate body moisturising into their daily routine, but struggle to find the time in the day to do so.
The experience, created by Jack Morton Worldwide, took place at Birmingham’s Bullring shopping centre last Friday (25 July), having also run at London’s Kings Cross station the previous week, on 18-19 July.
The brand experience includes a shower cubicle with a fun steamy ‘mirror’ touchscreen where consumers can write messages, take photos and post to social media. There was also an opportunity to receive a Nivea In-Shower moisturiser 50ml sample and consumers were encouraged to enter the Try.Review.Win competition, which is part of the brand's wider multi-channel campaign.
Richard Vincent, head of consumer and digital, EMEA, Jack Morton Worldwide, said: "We are delighted to have the opportunity to help Nivea connect with consumers through this engaging brand experience, offering women a bit more fun on their daily travels."
The nationwide multi-channel campaign for Nivea In-Shower Moisturiser also spans TV, Digital, PR and advertorial content for which Nivea is working with FCB Inferno, MEC, AKQA and Porter Novelli.
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