In pictures: Oasis takes Bessie The Bus on the road

Fashion retailer Oasis has unveiled its new travelling store experience, Bessie The Bus, which will tour the country for the next 12 months.

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Kitted out with retro kitchen interiors such as a cooker, kettle and working fridge, the bright pink bus has been designed to showcase and sell Oasis’ latest products at places where it does not currently have a retail presence. It also includes displays of a selection of accessories and rails of ready-to-wear items.

The bus, which used to be a mobile library, is currently touring London after a visit to Oasis’ headquarters in Shoreditch. Bessie will then head to Girl’s Day Out in Glasgow on 28-30 November and Clothes Show Live in Birmingham from 5 to 9 December before heading to Shrewsbury before the end of 2014.

The project was devised in-house over the past year.

Hash Ladha, Oasis’ chief operating officer, said: "Bessie the Bus is a part physical, part digital store, which continues to build on our social and local strategies. It isn’t a marketing gimmick, as Bessie trades like a store, has its own profit and loss statement, sales plan, and full-time team.

"It, of course, helps with brand awareness and has an amazing road trip planned, which I’m sure will create a buzz locally."

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