In pictures: Pernod Ricard showcases portfolio at secret party

Pernod Ricard UK hosted a secret summer party at The Lookout in London's Hyde Park last Thursday (13 June) to highlight the company's portfolio of alcohol brands.

Guests enjoy soundtracks from cult films with Pernod Ricard
Guests enjoy soundtracks from cult films with Pernod Ricard

Guests were invited to walk around several different areas inside and outside the nature education centre, including an Innovation Room which served a range of drinks from new brands and line extensions due from the company's portfolio.

A room was dedicated to Martell Cognac highlighting its 'Very Special Nights' campaign, which brings together jazz music, food and the cognac brand, and has previously featured collaborations with chef Raymond Blanc and a musician Jamie Cullum.

Male guests were treated to authentic barbers haircuts while enjoying cocktails in the Chivas Scotch whisky room, which also highlighted the brand’s recently announced partnership with Saville Row Bespoke Association.

The outside space was dedicated to two of Pernod Ricard’s brands – Spanish wine brand Campo Viejo, and Jameson Irish whiskey.

Campo Viejo brought to life its recent Streets of Spain activation, providing authentic Spanish tapas similar to that served at the La Boqueria market in Barcelona.

Guests were also treated to the Jameson Cult Film Club activation with a live band performing tracks from cult films throughout the night including Grease, Reservoir Dogs and Back to the Future.

Kenny Hyslop, head of experiential marketing at Pernod Ricard UK, told Event: "Our summer party is a key date in the industry diary and is an opportunity for us to bring together our key partners to showcase our premium portfolio and our brand marketing expertise with everything underpinned by the sense of conviviality that runs through the Pernod Ricard UK business.

"The event offers our guests the chance to explore our premium brands using all their senses; sight, sound, touch and taste."

Suppliers to the event included caterer Rocket, Create Cocktails who provided cocktails and bar staff, production by Rob Lawrence, and producer Vanessa Carlton.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now