In pictures: PlayStation pimps up controllers at Sony Customisation Station

Experiential agency Push has been tasked with creating a series of UK events for Sony's video game console brand PlayStation in the run up to the Fifa World Cup.

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PlayStation, which is the official gaming console for this year’s international football tournament, is inviting gamers to bring their PS3 and PS4 controllers to one of three locations over the next two weeks to have them customised by top graffiti artists.

The first event took place this weekend (24 May) at Birmingham’s Bullring shopping centre, before visiting Manchester’s Piccadilly Gardens on 31 May and Westfield shopping centre in Stratford, London on 7 and 8 June.

Push has been in charge of designing the set and the event production for the Sony Customisation Station.

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