In pictures: Puma launches Tricks range with Innovision

Puma teamed up with agency Innovision to launch its new 'Tricks' football boots at the Bargehouse in London on Wednesday (20 April).

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The immersive event, part of the brand's Play Loud campaign, saw football bloggers and members of the media get up close with the new products.

Guided through the four-storey warehouse, attendees were first briefed on the boots by Puma ambassadors and later by footballer Thierry Henry, who made a series of appearances throughout the day.

They were then led to the changing room area to try on the Tricks boots, alongside apparel and gloves.

Inside three Tricks Arenas, attendees could test out the gear – and Puma's new football – on football drills, including a neon obstacle course in the kit's colours: yellow and pink.

There was also an opportunity to make some unusual art by hitting paint into a canvas with the footballs.

Upon leaving the pitch, there were opportunities for ‘post-match’ interviews and selfies with footballers Cesc Fabregas, Radamel Falcao and Lothar Matthaüs.

Terence Parris, head of teamsport marketing at Puma said: "Innovision has delivered yet another excellent event for Puma, launching our key commercial football boot proposition in 2016, that will be worn by all our statement players in Euro ’16 and Copa America.  

"Having worked with them for five years now, they are our first door to knock on for key global events in the UK and other markets".

Andrew Douglass, co-founder and CEO at Innovision, added: "I'm really proud of the innovision team once again playing with style and helping PUMA launch yet another trailblazing campaign." 

Innovision also worked with the brand on the launch of its clothing collection with Red Bull Racing in February.

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