In pictures: Qantas and Heathrow Airport's Australia Day pop-up beach

Australian national carrier Qantas and Heathrow Airport have installed a pop-up beach at Terminal Three today (26 January) to mark Australia Day.


The airline is tempting travellers to escape the cold with the beach-themed activation, while Heathrow passenger ambassadors are joining in the fun too, handing out Aussie sweets and flags to passengers before and after security.

Entertainment is also being provided by an acoustic band playing songs from iconic Australian music stars, including song by Kylie Minogue and INXS. 

Markus Svensson, Qantas regional general manager UK, Europe, Middle East and Africa said the pop-up also celebrates the exciting new era for Qantas in the UK, including its new non-stop London to Perth flights.

Svensson said: "Australia Day is all about celebrating the best of Australia, no matter where you are in the world. When London to Perth flights launch next year, UK travellers will be able to experience Australia firsthand with our non-stop services. But today, Qantas and Heathrow are bringing the Aussie summer to them."

Jonathan Coen, Heathrow’s customer services Director said: "We are delighted to give passengers a ‘warm’ Aussie welcome to Terminal 3 on this chilly January day. We have had a fantastic year working with Qantas celebrating our birthday and hearing all the exciting stories from passengers travelling with us. Here’s to the next 70 years of stories."

McDonald's is staging a 'Big Big Mac' installation in Tamworth, New South Wales to mark Australia Day, while Australian brand Starward Whisky and whisky specialist Milroy's of Soho are teaming up this week to host Australia Day celebrations, with an in-house tasting and outdoor BBQ

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now