In pictures: Ribena's pop-up colouring cafe

Soft drinks brand Ribena hosted a one-day pop-up colouring cafe in London yesterday (30 June) to highlight its latest advertising campaign.


Ribena fans and influencers including blogger Giovanna Fletcher and UK's first blogging 'girl gang', the Confetti Crowd, attended the event in Covent Garden working together to help create a piece of Ribena artwork.

The event will be followed by social amplification throughout July. The concept is aimed at those who, says Ribena, 'love to grab life by the felt tip'.

Comment below to let us know what you think.

For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.


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