In pictures: RNLI opens water-only pop-up in Shoreditch

The Royal National Lifeboat Institution (RNLI) opened the doors to a pop-up water bar last Friday (29 May), in order to highlight its work to an urban demographic.

  • RNLI/Amy Bishop

    RNLI/Amy Bishop

  • RNLI/Amy Bishop

    RNLI/Amy Bishop

  • RNLI/Amy Bishop

    RNLI/Amy Bishop

  • RNLI/Nathan Williams

    RNLI/Nathan Williams

  • RNLI/Nathan Williams

    RNLI/Nathan Williams

  • RNLI/Nathan Williams

    RNLI/Nathan Williams

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The H2Only Bar opened for one day in London’s Shoreditch. Working with PR agency Red Consultancy, the bar featured just one cold water tap and cups for drinking.

The experiential activity formed part of the RNLI’s wider H2Only campaign, which is encouraging consumers to give up drinking everything but water in order to raise funds for the charity. 

It was also designed to raise awareness of the ‘fourth emergency service’ inland, where only 60% of people are aware of the charity. Water was free to all visitors at the pop-up.

More: Lifeboat charity to open tap-water pop-up

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